Rons How to I-Marketing

If your website is not user friendly, your targeted keywords may appear on your site but you may still not find your website in the search engine results pages even when you search using those particular words.  This may be caused by a number of reasons, including a weak navigation method, too much use of sophisticated web technologies, and a rigid site design.

An important strategy for making a site user friendly is to provide a good navigation scheme.  One of the advanced web technologies that can make the site unsuitable for search engines is the use of JavaScript-produced links to the other pages in the site.  Thus, the search engines cannot find their way to the other pages because they do not have the capability to comprehend JavaScript.  This may also be the problem with links that are included in Flash files.  Adding simple HTML links can make the website more search engine friendly.

Another technique for making your site user friendly is to ensure that the HTML code for each page does not contain any errors.  Whether your are using a WSYSIWYG web editing tool or you directly keying in the HTML code, it is advisable the check for errors using CSS and HTML validators.

The next strategy for making your site more user friendly is to include text in the images, Flash files and videos in your site because the search engines are unable to determine their topics simply from the videos and images.  The solution to this problem is to include text describing the image or video in the HTML code that places the Flash files, images and videos on the web page.

For a site that makes use of a blogging service or blogging software and other systems for content management, you can improve on the user friendliness of the website by eliminate what appears to be duplication of content on the site.  This problem occurs when some of the automated services produce alternate paths for one article and cause link dilution.  To address this situation, you have to discover a method for disabling this blogging software or service’s feature that provides different URLs for the same web page.

Another way to enhance the user friendliness of a website is to place relevant title tags for each web page.  The technique is to include an accurate description of the web page in the title tag and not depend only on the actual title because search engines estimate the relevance of the page for your targeted word or phrase partly through this title tag, this is important when doing seo with article marketing.