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	<title>Rons How to I-Marketing &#187; Copywriting</title>
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	<link>http://ronmahon.com</link>
	<description>Internet Marketing for the rest of us</description>
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		<title>Be Careful Of These Popular Copywriting Mistakes</title>
		<link>http://ronmahon.com/be-careful-of-these-popular-copywriting-mistakes-2/</link>
		<comments>http://ronmahon.com/be-careful-of-these-popular-copywriting-mistakes-2/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 15:51:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[make money online]]></category>

		<guid isPermaLink="false">http://ronmahon.com/be-careful-of-these-popular-copywriting-mistakes-2/</guid>
		<description><![CDATA[Making money by writing copy is important if you hope for your internet business&#8217;s sales to exceed your expectations. Writing copy that sells isn&#8217;t that easy, however, as you&#8217;ll soon see some of the mistakes most copywriters make. The good thing is that many such mistakes are avoidable; you just need to be aware of [...]]]></description>
			<content:encoded><![CDATA[<p>Making money by writing copy is important if you hope for your internet business&#8217;s sales to exceed your expectations. Writing copy that sells isn&#8217;t that easy, however, as you&#8217;ll soon see some of the mistakes most copywriters make. The good thing is that many such mistakes are avoidable; you just need to be aware of them. You are about to learn about these common mistakes that copywriters make so that you can stay away from them. You should always explore all options when deciding on what course to teach the latest internet marketing methods so visit this <a target="_blank" href="http://corinzander.com/reviews/traffic-generation/traffic-siphon/traffic-siphon-bonus">Traffic Siphon</a> internet site.</p>
<p> Don&#8217;t make the mistake of missing out on subheadings. People don&#8217;t like reading copy that isn&#8217;t broken up and that&#8217;s why subheadings are so important. This is important because people search through copy to find parts that pertain to their needs. You&#8217;ll do that and you&#8217;ll create copy that points out the main benefits and also grips your reader&#8217;s focus. Subheadings will help you effectively point out the major aspects of your copy. They&#8217;re best used after a few paragraphs, or wherever you&#8217;d like to put them. But if you want your copy to be as powerful as possible, the information should be easy to read and easily remembered. Just keep in mind that subheadings are as equally needed as headings. </p>
<p> Make sure that your copy is easy to read. When trying to get your message across make sure to use lots of white space and that your paragraphs aren&#8217;t too long.</p>
<p> There are many bad copies that look like a big chunk of information but this only makes the reader leave. Your paragraphs should focus on one main point and not be longer than four or five sentences. Keeping focus and maintaining good flow is critical so make sure your paragraphs are relevant to your sales page. Additionally, many good copywriters use a formula to show things by creating a story. Your sales page could get quite long when you use this formula. People will find it much easier to read, if you use a lot of paragraphs to tell your story. Creating copy that people read but also convinces them to buy is your ultimate goal. Think you&#8217;ve seen it all when it comes to affiliate marketing techniques? Not until you&#8217;ve seen this <a target="_blank" href="http://corinzander.com/reviews/traffic-generation/traffic-siphon/traffic-siphon-bonus">Traffic Siphon</a> site.</p>
<p> Don&#8217;t make the mistake that a lot of copywriters make, and that&#8217;s not using bullet points. Remember, your sales copy should be full of benefits that you have to offer your prospects. On the other hand, you need to make sure people see these benefits in every possible way. That&#8217;s where bullets come in handy, because they explain the benefits. Bullet points can really help turn people into buyers, and they can mean the difference between selling and not. People love reading bullet points and like the information in a list format. Therefore, making lists of all that your product gives them is a great way to get the most out of your sales copy. Sales letters are the way to get more sales. For that reason, make sure people can read through it easily so that you can get as many sales as possible. There are lots of ways your sales copy can be ineffective, but if you can manage to stay away from these mistakes, you&#8217;ll succeed in finding more buyers.</p>
<p> Additional Resources:<br /> <a target="_blank" href="http://corinzander.com/articles/what-you-need-to-know-about-twitter">How To Make Money On The Internet</a></p>
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		</item>
		<item>
		<title>Be Careful Of These Popular Copywriting Mistakes</title>
		<link>http://ronmahon.com/be-careful-of-these-popular-copywriting-mistakes/</link>
		<comments>http://ronmahon.com/be-careful-of-these-popular-copywriting-mistakes/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 15:59:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[make money online]]></category>

		<guid isPermaLink="false">http://ronmahon.com/be-careful-of-these-popular-copywriting-mistakes/</guid>
		<description><![CDATA[Earning a profit creating sales copy is crucial to your internet business if high numbers of sales is your goal. But writing one does take a great deal of effort, because of which the scope of making mistakes goes high. Keep these mistakes in mind and there&#8217;ll be less of a chance that you&#8217;ll make [...]]]></description>
			<content:encoded><![CDATA[<p>Earning a profit creating sales copy is crucial to your internet business if high numbers of sales is your goal. But writing one does take a great deal of effort, because of which the scope of making mistakes goes high. Keep these mistakes in mind and there&#8217;ll be less of a chance that you&#8217;ll make them. You are about to learn about these common mistakes that copywriters make so that you can stay away from them. You should always explore all options when deciding on what course to teach the latest internet marketing methods so visit this <a target="_blank" href="http://corinzander.com/reviews/traffic-generation/traffic-siphon/traffic-siphon-bonus">Traffic Siphon</a> internet site.</p>
<p> If you don&#8217;t have subheadings, you&#8217;ve already made a mistake. Even if your copy is extremely short, you should have subheadings to separate your copy to make it more legible. The main reason for this is because people online usually scan through sales copies until they hit on something that they find interesting. Not only that, it helps you highlight the main benefits easily so that they catch the reader&#8217;s eye. Subheadings will help you effectively point out the major aspects of your copy. A good rule of thumb is to include them after every other paragraph, or whenever you feel they&#8217;re necessary. However, good copy will make the information easy to find and read. Just keep in mind that subheadings are as equally needed as headings. </p>
<p> You must always keep your copy as easy to read as possible. When delivering your message make sure that you use lots of short paragraphs and plenty of white space.</p>
<p> There are lots of bad sales pages that look like a massive block of information but this prompts the reader to leave. Your paragraphs shouldn&#8217;t extend to more than 4 to 5 sentences explaining one single point. You need to maintain good flow and focus, meaning that you need to make sure your paragraphs are pertinent to the topic of your sales copy and that you don&#8217;t stray from the main subject. Also, the majority of the good sales copywriters follow a formula of explaining things by telling a story. Your sales copy will often turn out quite long when employing this technique. Therefore, by utilizing lots of paragraphs to tell your story, it will be easier for people to read. Your aim here is to create a copy that not only gets read but also gets sales. Think you&#8217;ve seen it all when it comes to affiliate marketing techniques? Not until you&#8217;ve seen this <a target="_blank" href="http://corinzander.com/reviews/traffic-generation/traffic-siphon/traffic-siphon-bonus">Traffic Siphon</a> site.</p>
<p> Don&#8217;t make the mistake that a lot of copywriters make, and that&#8217;s not using bullet points. You need to create your sales copy with all the benefits people will get out of your products. You must be able to have the benefits stand out in your sales copy if you hope to find buyers. Bullet points, and using lots of them, can really help you highlight what the buyers will get out of your product. Bullets will assist you in turning prospects into buyers, and will usually determine if you make the sale. People will be more likely to read the bullet lists, as it makes the information easily digestible. That&#8217;s why it&#8217;s important to list out all the great benefits that your products offer so that you can get the most results from your copy. Selling via these letters is the best way to get extra sales. So the easier you make it for your prospect to go through it, the more money you&#8217;ll make. There are lots of ways your sales copy can be ineffective, but if you can manage to stay away from these mistakes, you&#8217;ll succeed in finding more buyers.</p>
<p> Additional Resources:<br /> <a target="_blank" href="http://corinzander.com/articles/what-you-need-to-know-about-twitter">How To Make Money On The Internet</a></p>
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		<title>How To Maximize Your Rankings With SEO Copywriting</title>
		<link>http://ronmahon.com/how-to-maximize-your-rankings-with-seo-copywriting/</link>
		<comments>http://ronmahon.com/how-to-maximize-your-rankings-with-seo-copywriting/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 16:22:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://ronmahon.com/how-to-maximize-your-rankings-with-seo-copywriting/</guid>
		<description><![CDATA[So what exactly is SEO Copywriting? Search Engine Copywriting is where a person creates content that will appeal to search engines as well as human readers. This new way of writing for the web must be done correctly, or the practice may be frowned upon. Put simply, SEO copywriting rewrites existing text for new uses. [...]]]></description>
			<content:encoded><![CDATA[<p>So what exactly is SEO Copywriting? Search Engine Copywriting is where a person creates content that will appeal to search engines as well as human readers. This new way of writing for the web must be done correctly, or the practice may be frowned upon. Put simply, SEO copywriting rewrites existing text for new uses. To put it an even better way, SEO copywriting is the art of creating content that lives off of targeted keywords. Most people would think to pull out their Thesaurus in order to find synonyms of keywords to stuff their copy with, but this is the wrong approach and won&#8217;t help you rank in the search engines.</p>
<p> Make sure your content contains the correct keyword density or else the major search engines may consider you spammy. So when you&#8217;re engaging in SEO Copywriting, make sure you&#8217;re constantly aware of the density of your keywords in your content. Plus, SEO copywriting is different from normal copywriting because your aim is to write for search engines as well as the human readers who are seeking unique information. Almost anyone can do this form of writing as it&#8217;s not that difficult, it just takes learning the techniques. Here are some tips to get you started on your road to efficient Search Engine Copywriting. I know that affiliate marketing can seem daunting. But to make it seem a little less intimidating you should check out this <a target="_blank" href="http://corinzander.com/reviews/affiliate-marketing/affilo-jetpack/affilojetpack-review">Affilojetpack</a> web page.</p>
<p> Writing for the search engines requires knowing who your target market is. This is necessary because without knowing your target audience, it won&#8217;t be possible to know what keywords to use. If you want to get it right you must effectively research and understand your niche market, as your choice of keywords will make or break your campaign. This information will allow you to write compelling copy with all the appropriate keywords. For instance, a Yoga site would require looking into the topic to find keywords that are right for targeting. </p>
<p> Now that we know the do&#8217;s, there are things you&#8217;ll want to avoid when writing web copy. Flash is the first thing you&#8217;ll want to avoid as it&#8217;s horrible for your high ranking goals. Flash does nothing for SEO. Flash takes too long to load and, besides, search engines can&#8217;t read it anyway.</p>
<p> To make matters worse, any information that&#8217;s embedded in a Flash file won&#8217;t be indexed by the search engines. The entire concept of search engine optimization is to make your content more readable for the search engines. If you don&#8217;t want to drive away your visitors, don&#8217;t use Flash. Having the latest in affiliate marketing knowledge has never been easier. Especially when you have courses such as contained in this <a target="_blank" href="http://corinzander.com/reviews/affiliate-marketing/affilo-jetpack/affilojetpack-bonus">Affilojetpack</a> blog.</p>
<p> Always focus on offering meaty content. Don&#8217;t make the common mistake of offering copy that is less than 400 words in length. The more content you have, the better it is. If the information you&#8217;re giving away is indeed valuable, then you should aim for at least 1,000 words on the page.</p>
<p><a target="_blank" href="http://corinzander.com/articles/video-marketing-and-its-benefits">Internet Money Making</a></p>
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		<title>Get a Professional SEO Article Writer – Here’s How</title>
		<link>http://ronmahon.com/get-a-professional-seo-article-writer-%e2%80%93-here%e2%80%99s-how/</link>
		<comments>http://ronmahon.com/get-a-professional-seo-article-writer-%e2%80%93-here%e2%80%99s-how/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 19:01:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[articles for backlinks]]></category>
		<category><![CDATA[articles on tap]]></category>
		<category><![CDATA[hire an seo writer]]></category>
		<category><![CDATA[seo article writer]]></category>
		<category><![CDATA[seo articles]]></category>

		<guid isPermaLink="false">http://ronmahon.com/?p=250</guid>
		<description><![CDATA[To help your website’s exposure in terms of search engine results, employing a professional SEO article writer is a necessity.  A professional SEO writer has the abilities of a good article writer, and the added skills of creating articles using keywords, with search engine optimization in mind. Writing articles for optimum exposure is one factor [...]]]></description>
			<content:encoded><![CDATA[<p>To help your website’s exposure in terms of search engine results, employing a <a target="_blank" href="http://articlesontap.com/buy-articles">professional SEO article writer</a> is a necessity.  A professional SEO writer has the abilities of a good article writer, and the added skills of creating articles using keywords, with search engine optimization in mind.</p>
<p> Writing articles for optimum exposure is one factor when considering hiring a <a target="_blank" href="http://articlesontap.com/buy-articles">SEO content writer</a>.  He or she can write articles that search engines can easily identify and display.  In turn, your content should be highly relevant, informative, and well-written.</p>
<p> Selecting Keywords for Your Niche</p>
<p> Due to the nature of the Internet, almost any kind of product or service has a potential market.  Getting the best results from online marketing is necessary, and this can be achieved only if prospective clients can find your products and/or services.  The main goal is to let the rest of the world know that you are there, otherwise, your promotional efforts are useless.  If relevant and popular keywords are incorporated into your content by professional SEO writers, then your site stands a greater chance of ranking high in the search engine results.  The importance of using relevant keywords cannot be stated enough – this permits users to see your website and allow you to promote your product, service, and company name.</p>
<p> Any professional SEO writer does not only need to write, but write well.  Any material released by such a writer has to be virtually perfect, grammar-wise.  There should also be no spelling errors.  The content’s structure, as well as the thoughts or ideas illustrated therein, will make or break your articles on tap.  The <a target="_blank" href="http://articlesontap.com/seo-writing/seo-articles">SEO writer</a> must serve to promote your brand, product, or service to the utmost.  He or she needs to place your brand in the best light – which can serve to retain customers or viewers and invite the patronage of new ones.</p>
<p> Many SEO-specific aspects, such as keyword percentage within a given article, are included when such as writer develops content for the Web.  A large number or high percentage of keywords in a certain article may turn off some prospective readers or clients, although it may help your site rank high in SERPS.  Conversely, an article with a very low percentage of keywords may cause it to rank at the tail end of search results, no matter how well the article may have been written.  A professional SEO article writer finds the median, creating articles that are not stuffed with keywords, yet manage to get results in terms of good Page Rank.</p>
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