Rons How to I-Marketing

Many people resist things they don’t understand and that’s how I felt about WordPress for many years.  As I become more familiar with it and saw what it could do for my marketing, I became a convert.

WordPress Is Search Engine Friendly

Search engines love WordPress and there’s a good reason for that.The WordPress developers worked with the search engines to ensure that WordPress would be easily crawled and indexed.  Because of that, the search engines are able to crawl through posts, pages, and categories to find and index your content.  All you need is good content.

Pinging Your Blog

Pinging is by far one of the best features of a WordPress because it tells a web blog tracking system that your blog has been updated.  These pinging services are like search engine spiders for blogs.  It’s one of the fastest ways to tell the world that you’ve got new content.Find as many pinging services as you can because a well pinged blog can mean many more visitors.  You can enter their URLs in the WordPress Settings – Writing – Update Services.

Switching Themes Is Easy

After having developed many traditional HTML websites of my own, changing the design and layout is a major undertaking, yet one that needs to be done from time to time.  Unfortunately, things often get broken in the process. 

WordPress makes it very easy to switch themes without affecting the data.A theme is like fancy widow dressing around your blog.The blog’s posts, pages, and category content is stored in the database and will remain unchanged. Only the window dressing changes.WordPress is especially fun because you can change themes around major holidays or events. 

Make Your Own WordPress Themes

Developing your own WordPress themes is fun and easy with theme development software like Artisteer.  Artisteer can also make themes for other popular CMS applications.Ever wish you could hide the sidebars completely or move them from left to right?Want to add some textures or glares?  Or perhaps change the width of the layout and have a bigger space for a header image?  Here are two blogs I made with Artisteer, one about the best WordPress hosting and the other about free workout videos.With the help of a few free plugins, you can also make themes to look more like a standard HTML website.

If you haven’t already given WordPress a try, I encourage you to do so.  If you can use word-processing software, you can use WordPress.